Are you losing money from poor customer service?
Did you know that customer success can cost you nothing? Setting up a customer service team can make your business more money by plugging the leaks.
I didn’t realize the many ways that customer success could increase sales and decrease refunds until I spoke with Natalie.
If you are at this stage in your business, this would be a good show to listen to.
My favorite tips were to setup an email address with a real person’s name attached instead of making it a generic customer service email. I also like how much Natalie talked about making a human connection and building relationships. I think that’s a key takeaway for any business.
Natalie was super generous and put together an amazing strategy guide for “Customer Success”.
Get it here >>> http://twenty-mile-march.com/priorityexperts
Transcript
[0:46] What is customer success?
[3:11] Is customer success a new term?
[4:33] A sales strategy: funnels, failed invoices, and support reps
[6:27] Would you pay me $5,000 a month to go hunt down $20,000 a month?
[7:48] Have a human connection in your funnel to increase sales
[9:30] Tip: Use a customer success person email address
[11:08] Have a FB Messenger Bot option to talk to a human
[13:30] Call the customer immediately when they watch 75% of the pitch
[15:01] Usually it takes 4 touches before a customer will buy from you
[16:40] Please don’t pressure them to buy, because that increases refund rates
[18:32] A chatbot could qualify the lead before a sales call
[20:09] Customers want to be comforted and nurtured
[22:34] Don’t disconnect sales and support teams
[24:24] The number of support tickets that get closed doesn’t matter
[27:16] Be a human and don’t follow a cumbersome script
[29:05] Don’t overuse macros, because they are impersonal
[30:54] Community management is super important
[31:56] Please moderate and respond to social media comments
[35:11] It takes about 3 months to build trust in a community
[36:45] Lots of ways to support customers on social media
[39:08] A chatbot could help a business with damage control
[43:07] Building a customer success team
[46:52] Solve problems and apply critical thinking
Bonus: Your Free Guide on “Customer Success”
Natalie was super generous and put together an amazing strategy guide for “Customer Success”.
Get it here >>> http://twenty-mile-march.com/priorityexperts
Priority Experts Links
Website >>> http://priorityexperts.com
Social Media Accounts
Facebook >>> https://www.facebook.com/PriorityExperts/
Instagram >>> https://www.instagram.com/priorityexperts
Linkedin >>> https://www.linkedin.com/in/natalie-webster-68a51a122
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